OPE · 158 lessons · 13 published

One Person Empire

The full build of a business that is just you. Pick a niche, ship a first offer, get customers, then make it run without you.

Who it is for

You, a laptop, and no employees.

One Person Empire assumes you have no team, no funding, and no appetite for a five-year plan. Every step is something you can do this week, in the order that stops you wasting money on the wrong thing first.

The curriculum

Every lesson, in reader order

A gold dot means it is written and live. A grey dot means it is mapped and coming. The order never changes, even when I publish out of order.

1 Start From ZeroPick who you want to help, choose a money path, and make your first clear move. 19 lessons
2 Pick Your First OfferChoose a small offer people want and get it ready to sell. 22 lessons
  • The 48-Hour Offer Test Test Before You Build Coming
  • Build a Human Proof Stack Before You Sell Anything Test Before You Build Coming
  • Digital Products, Services, or Subscriptions? Test Before You Build Coming
  • How to Price Something Nobody Else Sells Test Before You Build Coming
  • Turn a Small Audience Into Your First $1,000 Choose What to Sell Coming
  • The $27 Product Playbook Choose What to Sell Coming
  • Build a Price Ladder From $27 to $997 Choose What to Sell Coming
  • UGC and Ad Creative as a Beginner Cash Offer Choose What to Sell Coming
  • Boring Local Services and a Google Business Profile Choose What to Sell Coming
  • Affiliate Income Without Feeling Scammy Choose What to Sell Coming
  • How to Sell a Simple Template Choose What to Sell Coming
  • Build a Small Course in One Weekend Choose What to Sell Coming
  • Services First: The Fastest Path to Cash Choose What to Sell Coming
  • Productized Service Before SaaS Choose What to Sell Coming
  • Use Done-for-You Work to Fund a Product Choose What to Sell Coming
  • The Ugly First Version Rule Build and Launch Coming
  • Your First Founding Customer Deal Build and Launch Coming
  • The Three Sales Pages Every Product Needs Build and Launch Coming
  • Proof Before Product Hunt: Launch to One Community First Build and Launch Coming
  • The 24-Hour Launch Day Plan Build and Launch Coming
  • The Seven-Day Post-Launch Plan Build and Launch Coming
  • Pick and Price Your First Offer Course Checkpoint Coming
3 Get Your First CustomersFind people, earn attention, and turn that attention into sales. 40 lessons
  • How to Start an Online Business by Finding Leads and Customers Before You Build Anything Find Customers
  • The Math of Your First 100 Customers Find Customers Coming
  • The First 10 Customer Sprint Find Customers Coming
  • Customer Language Mining: Turn Reddit, DMs, and Sales Calls Into Copy Find Customers Coming
  • The Cold DM Framework Find Customers Coming
  • The Instagram DM Playbook Find Customers Coming
  • Build a Referral System Find Customers Coming
  • Test Demand With a Waitlist and Pre-Sale Find Customers Coming
  • How to Grow an Audience Before You Have a Product: The 30-Day Content Sprint Social Media
  • Pick the Right Creator Platform for Money, Growth, and Trust Social Media Coming
  • Get Seen by Picking One App, Not Five Social Media Coming
  • Short Form or Long Form? Pick by Buyer Intent, Not Trends Social Media Coming
  • Instagram Leaked Its August Algorithm Formulas Social Media
  • Make Your First $20K on Instagram Before You Hit 1,000 Followers Social Media
  • Seven Places to Share Every Launch Social Media Coming
  • Turn One Piece of Content Into Posts for Every Channel Social Media Coming
  • Stack Instagram, TikTok, Substack, and Email Without Burning Out Social Media Coming
  • Decide Between a New Pinterest Board and a New Pinterest Account Pinterest Coming
  • Set Up a Brand New Pinterest Account in One Weekend Pinterest Coming
  • Find the Words Your Buyer Types Into Pinterest Without a Paid Tool Pinterest Coming
  • Turn One Blog Post Into Ten Pins Pinterest Coming
  • Pin Design That Earns the Click Pinterest Coming
  • The Five Pinterest Numbers Worth Reading Every Week Pinterest Coming
  • Send Pinterest Traffic to an Email List Instead of a Sales Page Pinterest Coming
  • Pinterest for a Product Nobody Can Photograph Pinterest Coming
  • Fix a Pinterest Account That Stopped Getting Impressions Pinterest Coming
  • Run Two Pinterest Accounts Without Getting Flagged Pinterest Coming
  • Build an Email List You Own in One Weekend Email and Owned Audience Coming
  • Pick the Cheapest Email Tool for a 100,000-Person List Email and Owned Audience Coming
  • The Paid Newsletter Offer That Feels Like a Real Product Email and Owned Audience Coming
  • How One Newsletter Post Can Make Sales Email and Owned Audience Coming
  • Use Substack as a Sales Engine Email and Owned Audience Coming
  • The Math of an Email List With 100 People Email and Owned Audience Coming
  • Claim Your Free Google Search Profile Search, Partners, and Media
  • SEO for Solo Founders in the AI Search Era Search, Partners, and Media Coming
  • How to Get on Podcasts When Nobody Knows You Search, Partners, and Media Coming
  • Affiliate Marketing the Right Way Search, Partners, and Media Coming
  • The Marketing Funnel Died in 2026: The 4-Part Framework That Made Me $100K in 27 Days Marketing and Sales
  • Build Your First 100-Customer Plan Marketing and Sales Coming
  • The Underpricing Audit Marketing and Sales Coming
4 Use AI to Do MoreGive AI the busy work while you keep the proof, taste, trust, and choices. 18 lessons
  • How I Made $60k From Scratch in Just 40 Days With AI Pick Your AI Stack
  • My Current AI Stack, Costs, and Cheaper Choices Pick Your AI Stack Coming
  • The AI Tool Diet: Cut Your Stack to the Three Tools That Run the Business Pick Your AI Stack Coming
  • A Small AI Stack Versus a Big Team Pick Your AI Stack Coming
  • How to Pick the Right AI Tool for Each Job Pick Your AI Stack Coming
  • Use AI as a Cofounder Give AI Real Jobs Coming
  • Pick the Right AI Agent for Real Business Work Give AI Real Jobs
  • Build Your First AI Agent Give AI Real Jobs Coming
  • Use AI for Outreach Without Sounding Like AI Give AI Real Jobs Coming
  • Turn One Voice Note Into a Full Article Give AI Real Jobs Coming
  • Build Simple Code Without a Developer Give AI Real Jobs Coming
  • Use AI for Invoices, Scheduling, and Admin Give AI Real Jobs Coming
  • Build a Custom AI Agent in One Hour Give AI Real Jobs Coming
  • Voice Cloning, Screen Recording, and Other Useful AI Tools Give AI Real Jobs Coming
  • AI Mistakes That Waste Time and Money Prompts and Safety Coming
  • How to Use AI Without Sounding Fake Prompts and Safety Coming
  • The Daily Business Prompt Swipe File Prompts and Safety Coming
  • Pick Your AI Stack in 30 Minutes Course Checkpoint Coming
5 Build Repeat MoneyTurn one sale into a simple money loop that can keep going. 16 lessons
  • Turn One Sale Into Repeat Money Pick a Recurring Model Coming
  • Why $5K in Monthly Repeat Revenue Changes a Solo Business Pick a Recurring Model Coming
  • Subscriptions, Memberships, or Retainers? Pick a Recurring Model Coming
  • The Tiny Paid Community: Micro-Lessons, Outcomes, and Quiet Weeks Pick a Recurring Model Coming
  • How Paid Substack Works Pick a Recurring Model Coming
  • The Retainer Model for Service Providers Pick a Recurring Model Coming
  • Turn a Service Into a Subscription Pick a Recurring Model Coming
  • When a Paid Community Works Pick a Recurring Model Coming
  • Build Software as a One-Person Business Pick a Recurring Model Coming
  • Low-Cost Versus High-Cost Subscriptions Pick a Recurring Model Coming
  • Churn in Plain English Keep and Grow Repeat Revenue Coming
  • Upsells, Downsells, and the Rest of the Customer Path Keep and Grow Repeat Revenue Coming
  • Use Annual Plans to Improve Cash Flow Keep and Grow Repeat Revenue Coming
  • Build a Better Cancellation Flow Keep and Grow Repeat Revenue Coming
  • What to Try When Monthly Revenue Stops Growing Keep and Grow Repeat Revenue Coming
  • Build Your Monthly Revenue Plan Course Checkpoint Coming
6 Make It Run Without YouBuild the small systems that keep the business moving. 16 lessons
  • Run a Bitchwork Audit Remove Repetitive Work Coming
  • What AI Should Do, What a Human Should Do, and What You Should Never Hand Off Remove Repetitive Work Coming
  • Five Automations Every Small Business Needs Remove Repetitive Work Coming
  • Build a Simple CRM Build Simple Workflows Coming
  • Reach Inbox Zero With an AI Assistant Build Simple Workflows Coming
  • The One-Person Operating System Build Simple Workflows Coming
  • Build a Content System From Idea to Published Build Simple Workflows Coming
  • Find Your Funnel Leak With Four Numbers Numbers and Reviews Coming
  • The Monday Dashboard Every Founder Needs Numbers and Reviews Coming
  • Do Bookkeeping in 30 Minutes a Week Numbers and Reviews Coming
  • Run a Weekly Business Review Numbers and Reviews Coming
  • When to Hire a Contractor Protect Your Time Coming
  • Write a Contractor Brief That Works Protect Your Time Coming
  • What Breaks at $10K a Month Protect Your Time Coming
  • Test Whether Your Business Can Run for 14 Days Without You Protect Your Time Coming
  • Build Your Small System Stack Course Checkpoint Coming
7 Grow Without HiringAdd reach, products, and brands without building a big team. 13 lessons
  • Run Three to Five Income Streams as One Person Build a Portfolio Business Coming
  • Build More Than One Brand Build a Portfolio Business Coming
  • Know When to Add a Second Product Build a Portfolio Business Coming
  • Run Personal and Faceless Brands Together Build a Portfolio Business Coming
  • Take the Same Product to a New Audience Build a Portfolio Business Coming
  • Stay Solo or Add Help? Grow Your Capacity Coming
  • Push Past Your Solo Capacity Ceiling Grow Your Capacity Coming
  • Use AI as Revenue Grows Grow Your Capacity Coming
  • License Your Work Add New Leverage Coming
  • Creator IP: Protect Your Voice, Face, Templates, and Prompts Add New Leverage Coming
  • Build a Long-Term Distribution Stack Add New Leverage Coming
  • Know When It May Be Time to Sell Add New Leverage Coming
  • Build Your Grow-Without-Hiring Map Course Checkpoint Coming
8 The Grown-Up StuffHandle the money, safety, and life parts of a real solo business. 14 lessons
  • How Common Business Structures Work and When to Ask a Pro Business Structure and Money Coming
  • A Solo Business Tax Checklist to Take to a Tax Pro Business Structure and Money Coming
  • How to Pick a Bookkeeping Tool Business Structure and Money Coming
  • How Health Insurance Works When You Work for Yourself Business Structure and Money Coming
  • Retirement Choices for Solo Business Owners Business Structure and Money Coming
  • Build a Cash Buffer Business Structure and Money Coming
  • Price Your Way Out of Burnout Build a Business You Can Keep Coming
  • Stop Making Your Business Your Whole Identity Build a Business You Can Keep Coming
  • What to Do When You Are Bored, Not Failing Build a Business You Can Keep Coming
  • Talk to Friends, Family, and a Partner About the Business Build a Business You Can Keep Coming
  • Run a Five-Year Solo Founder Review Think Long Term Coming
  • Know Your Exit Choices Think Long Term Coming
  • Find Your Good Enough Number Think Long Term Coming
  • What 100+ One Person Empire Lessons Taught Me Think Long Term Coming

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