One Person Empire · 21 of 30 days live

30-Day Online Business Challenge

Build one small online business, one day at a time. Start with a buyer and a problem. Then make an offer, set up a way to sell it, and test how to find people who need it.

Your reading order

All 30 days

A linked day is live on Substack. Days marked coming are on the plan. The links fill in here as each new lesson is published.

Phase 1

Find your buyer and first offer

Days 1-7
  1. 01 Find Your Profitable Niche Read lesson →
  2. 02 Claim Your Channels and Publish Your First Useful Post Read lesson →
  3. 03 Find One Painful Problem People Already Want Solved Read lesson →
  4. 04 Map Your Market Without Copying Your Competitors Read lesson →
  5. 05 Pick the Best Format for Your First Offer Read lesson →
  6. 06 Outline the Smallest Offer Someone Can Buy Read lesson →
  7. 07 Pick a Lead Magnet That Leads to Your Offer Read lesson →
Phase 2

Set up the simple business path

Days 8-14
  1. 08 Map the Simple Tech Stack Behind Your Business Read lesson →
  2. 09 Build a Useful Lead Magnet in One Day Read lesson →
  3. 10 Automate Lead Magnet Delivery Without Losing Leads Read lesson →
  4. 11 Write Your First Sales Page Read lesson →
  5. 12 Start Building Your First Offer Read lesson →
  6. 13 Write the Email Sequence That Leads to the Offer Read lesson →
  7. 14 Wire the Rest of the Foundational Automations Read lesson →
Phase 3

Finish, test, and find leads

Days 15-23
  1. 15 Finish the Smallest Sellable Version of Your Offer Read lesson →
  2. 16 Test the Full Buyer Journey Before You Send Traffic Read lesson →
  3. 17 Build Your Content Strategy and Research System Read lesson →
  4. 18 Get Leads With Reels and Carousels Read lesson →
  5. 19 Build an Owned Facebook Page and Group Read lesson →
  6. 20 Get Leads by Helping People in Public Read lesson →
  7. 21 Build a Pinterest System That Sends Search Traffic to Your Offer Read lesson →
  8. 22 Turn One YouTube Video Into Trust, Leads, and Sales Coming
  9. 23 Build a Substack That Grows an Audience You Own Coming
Phase 4

Review and build what comes next

Days 24-30
  1. 24 Audit Your Content and Find What Creates Real Buyers Coming
  2. 25 Build a Weekly Content System That Brings in New Buyers Coming
  3. 26 Automate One Repeated Task Without Creating a Tool Mess Coming
  4. 27 Use Claude and ChatGPT Without Handing Over Your Business Coming
  5. 28 Turn One Working Process Into a System You Can Reuse Coming
  6. 29 Build an Offer Ladder Without Starting Three New Businesses Coming
  7. 30 Plan the Next 90 Days Around What Already Works Coming

Want the full path?

The lessons live on Substack. You can read the intro now and come back to this page as more days go live.